Movie Audition of the Day: On the heels of two unsuccessful attempts at securing a part in the upcoming live-action Yogi Bear adaptation, actor T. J. Miller (Hud from Cloverfield) decided to go for broke with the single greatest audition tape ever produced: Miller, with help from the fine folks at the Hollywood Animal Ranch, recorded himself reading lines with a real-live bear.
Bonus: It totally worked! Warner Bros. CEO Barry M. Meyer saw the video and offered Miller the role of Ranger Jones.
Moral of the Story: When all else fails — film yourself feeding marshmallows to a bear with your mouth.
This Is Funny, You Should Watch It of the Day: Gabe Delahaye and Max Silvestri (AKA the funniest duo since sliced and bread) have teamed up at Details.com’s behest for a brand new, ADD-accessible web show aimed at teaching the Internet how to be funny without resorting to musical-feline chasers and foul-mouthed Juggernauts.
Or, to put it in 100-second speak: Watch. Laugh. Buy toilet paper. You’re down to your last roll.
Look, I get it. It’s not the cool thing to get behind. But let’s be realistic…
Sure, this is an old model, but we need something to bridge the gap and make advertisers feel comfortable - it’s a transition, not a revolution. You love Lost, right? Lost is mostly brought to you by Interruption-advertising. Without it, I wouldn’t have the Office, 30 Rock, BSG or any of the other stuff I love. We’ll come to a better system, and no-one is saying that this is the be-all, end-all. In the meantime let’s trust that the company behind iTunes is making well-reasoned decisions about how to monetize content.
This is ridiculously bad idea. Interruption-advertising is the method of the old medium of television and radio. The computer, its offspring devices and the internet aren’t suited for interruption-advertising, instead being well suited for permission-advertising, a lesson which Madison Ave has still not learned.
