Hey Check This Shit Out
I'm JibJab's Director of Development, and this stuff I like.


Meant for Someecards submissions specifically, but a lot of this is just good advice for comedy writing in general. Here’s a sample:
“Tap into a jarring thought, a complex emotion, a contradictory behavior, an absurd scenario, or a general societal observation - however rude, embarrassing, or illegal. Try to not make your card as overwrought and pretentious as the previous sentence. Make every word count. The key is that your sentiment rings true, but also feels like something people haven’t quite heard before.”